Awaken Vitality: From Hand-Drawn Sketch to Healing Studio Logo
"From the very beginning, Cathryn took my vision and transformed it into a compelling brand identity that not only reflected my values but also connected deeply with my ideal clients."
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— Theresa Studer, Awaken Vitality Holistic Healing
Logo design rooted in healing, movement, and energy.
Project Highlight -
Bringing a vision to life through hand-drawn concepting & digital refinement
Client Overview:
Awaken Vitality is a massage and wellness studio focused on healing, energy, and balance. The client came to me with a clear vision: she wanted a logo that reflected movement, growth, and wholeness—inspired by the human form and calming, natural colors.
My Role:
Logo Designer | Illustrator | Typography Refinement | Marketing Manager
Design Process
Step 1: Creative Discovery
The owner described her vision in words: she wanted the logo to feel uplifting, peaceful, and human-centered. We discussed font styles, movement, and natural tones like deep blues and vital greens.
Step 2: Hand-Drawn Exploration
I started with traditional pencil sketches to translate her ideas into visual form. This allowed me to quickly explore different compositions and lettering treatments. I focused on blending typography with a symbolic figure that expressed vitality and awakening.
“The owner immediately connected with the hand-drawn versions—it helped her feel involved in the process.”
Step 3: Digital Execution
Once she chose a sketch she loved, I scanned it and refined the layout in Adobe Illustrator, adjusting curves, aligning text, and perfecting balance. I also used Photoshop for subtle cleanup and presentation-ready formatting.
Final Logo Design
The finished logo combines a graceful figure with organic letterforms, using a cool navy-blue and fresh green to evoke calmness and renewal.
Tools Used
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Pencil & Sketchbook
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Adobe Illustrator
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Adobe Photoshop
