Building Better Vendor Experiences
Project Highlight
Client:
Lancaster County Wholesale Mall
My Role:
Web Developer | Office Coordinator | Technical Lead | Event Marketing
Timeframe:
October 31, 2012 - February 28, 2019
Overview
A B2B wholesale market (retail environment) with over 80 vendors needing better tools, creative consistency, and smoother coordination between staff, owners, and sellers. I stepped into a web designer role to start and worked my way into multi-faceted roles—supporting everything from website development to managing staff operations, internal workflow design, and full-scale event promotions.
Lancaster County's Wholesale Mall Logo & New Vendor Products Displayed in the Warehouse.
My Responsibilities:
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Managed and updated the website, vendor listings, and digital storefront.
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Photographed vendor products and designed promotional materials for print, web, and email.
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Created signage, flyers, and in-warehouse graphics for vendor/customer events.
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Led POS and inventory system upgrades, including vendor/staff training.
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Supported 80+ vendors and acted as liaison between staff, owners, and sellers.
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Stepped in for the general manager, handling daily operations and problem-solving.
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Oversaw booth setup and inventory for a remote California vendor, maintaining a consistent and trusted presence.
Strategy & Execution
Digital Integration
Led the full upgrade of outdated systems, implementing a POS + inventory + website integration. This included training for staff and owners and streamlining product management.
Creative Marketing Support
Photographed products, designed vendor-specific promotional flyers, and built social/email campaigns supporting seasonal events like anniversary celebrations, customer appreciation months, and open houses.
Event Planning & Promotion
Organized 7+ vendor-focused events annually. Designed signage, invitations, and directional graphics. Partnered with team members and vendors to ensure booths, communication, and in-warehouse experiences were cohesive and brand-forward.
Vendor Relations
Built strong vendor connections through timely communication, creative support, and logistics coordination—especially valuable for remote sellers like our California-based partner.
Marketing material featuring vendor product photography, styled and shot to showcase inventory highlights to prospective customers.
Results & Outcomes
Redesigned Welcome Packet documentation for the new B2B Customers.
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Built trust across internal staff and vendors, creating operational efficiency and creative consistency.
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Increased vendor visibility through coordinated signage, product photography, and campaign planning.
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Improved customer experience during events by aligning signage and branding to create a more welcoming and easy-to-navigate environment.
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Supported off-site vendors by fully managing their booths, inventory, and customer experience in-house.
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Helped shape a more professional, reliable environment that encouraged vendor longevity.
Skills Applied
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Creative Direction & Visual Strategy
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Cross-Team Project Leadership
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Web & POS System Integration
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Product Photography
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Print & Digital Marketing Design
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Vendor Communication
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Internal Documentation & Training
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Event Promotion & Signage
