Graphic Design
BorderBytes Products by Cjae LLC
Project Highlight
A story-driven rebrand of a home décor line—rooted in warmth, creativity, and meaningful retail experiences.
Overview
As the owner and designer of this B2B vinyl home décor product, I led a full rebranding of the logo, refining product typography, and creating original designs based on customer feedback. I also built a wholesale website, designed catalogs, and styled displays for retail and wholesale settings. My work helped increase clients by 5% and sales by 30% while maintaining a cohesive, elevated brand across all omni-channels.
Plain & Fancy Custom Cabinetry
Sophisticated Design for a Luxury Brand
Overview
As part of the Plain & Fancy marketing team, I helped elevate the brand’s presence through thoughtfully designed sales tools and promotional materials. From national trade show displays to everyday dealer signage, every piece I created reinforced a consistent, elevated visual language—bringing clarity, craftsmanship, and sophistication to every brand touchpoint.
Design Focus:
Print Design, Display Boards, Typography, B2B Marketing and Support
My Role
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Graphic Design & Layout
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Content Strategy Support
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Print Production
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Visual Brand Alignment
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Trade Show Support
Design Approach:
Every piece was created to reflect the premium craftsmanship of the product—clean layouts, rich textures, and strong typography combined with a consistent brand voice.
Tools Used:
Adobe InDesign, Illustrator, Photoshop, Mailchimp
Visual Communication Pieces
A curated selection of one-off and client-specific projects that reflect adaptability in brand expression, layout design, and strategic visual storytelling.
