Voted #1: A Multi-Channel Campaign
That Boosted Brand Loyalty Across Platforms
Client:
Ranck Plumbing, Heating, AC & Excavation
Campaign Design | Social Media | Digital Ads | Print | Email | Internal Communications
Project Overview
Ranck Plumbing, Heating, AC & Excavation was nominated for the last 5 years with the Lancaster Newspaper (LNP) Reader’s Choice Awards (RCA) for best Heating/Cooling Company, Plumbing Company and Water Treatment Company. The goal was to build awareness, increase community votes, and promote engagement across multiple platforms throughout the voting window. After winning in all 3 categories, I continued the campaign by designing a branded thank-you ad and recognition posts across print and digital channels.
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Ranck has won the last 5 years as: #1 Heating/Cooling Company, #1 Plumbing Company, #2 Water Treatment Company in Lancaster County, PA.
Print and digital ads ran through LNP paper, website, Facebook, and X.
My Role
I led the full creative execution and campaign rollout, including:
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Designing digital ads for paid and organic promotion
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Creating animated and static social media content
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Coordinating a print ad campaign with LNP
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Producing internal emails to encourage staff voting
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Developing customer-facing communication across email, invoice ads, and social media
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Designing a half-page "Thank You" winner ad for LNP's printed magazine
Design Approach
The visual direction centered on brand consistency, community energy, and clear calls to action. I used animated GIFs on social media to boost engagement and created complementary static versions for organic reach. The "Thank You" phase of the campaign focused on warmth and customer appreciation, maintaining a unified visual tone while celebrating the win.
Animated GIF to vote for Ranck in the LNP RCA voting- paid social media ad
Key Deliverables
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Animated GIF's for Facebook & Instagram (paid promotion)
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Static graphics for social media (organic)
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Ad placement for LNP print and digital media
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Branded invoice stuffer to reach customers during the voting period
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Internal and external email campaigns
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Half-page print ad in the LNP Reader's Choice Magazine (published Aug 28)
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Facebook header redesign and follow-up thank-you posts
Customer invoice graphic advertising to vote for Ranck
Static Instagram/Facebook voting ad
Email graphic to employees
Thank you ad displayed in LNP magazine results announcement
Static Instagram/Facebook thank you ad
LNP RCA Facebook cover -Thank You for your vote
Outcome
The campaign successfully energized staff and community participation, leading Ranck to win the Reader’s Choice Award for the last five years. Engagement increased across social media, and the follow-up thank-you materials helped solidify brand goodwill among existing customers and new audiences
#1 - HEATING/COOLING COMPANY
#1 - PLUMBING COMPANY
#2 - WATER TREATMENT COMPANY
Social Media Paid Ad Analytical Results: (over 24 days)
Views
4,588
Reach
9,268
Link Clicks
155
Interactions
11
CPC
$0.39
Spend
$59.97