Rebranding & Marketing Ranck
Project Highlight
Client:
Ranck Plumbing, Heating, AC & Excavation
Overview
At Ranck, word-of-mouth has always been our strongest marketing tool—but in today’s digital world, that trust needed a brand presence to match. Over the past four years, I’ve led the transformation of Ranck’s in-house marketing—building a consistent visual identity, expanding our reach, and reinforcing the values customers already knew us for. From developing branding guidelines and managing a six-figure marketing budget to overseeing a full website redesign and producing all creative assets across platforms, working closely with the CEO, I’ve helped evolve how Ranck shows up—online, in print, and in our community.
Priority You Membership Packet Redesign
My Role:
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Marketing Department Lead
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Project Manager (External Agency Oversight)
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Graphic Designer & Brand Strategist
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Digital Marketing & Social Media Manager
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Budget & Analytics Manager ($150K/year)
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Community Outreach & Events Organizer
Old Website VS. New Website
Ranck Employee Summer Apparel
Employees Upcoming Activities Poster
Ranck static, organic social media post
The Challenge
Ranck’s brand lacked cohesion, visibility, and digital strategy. There were no branding guidelines in place, the website was outdated, and marketing efforts were fragmented.
Design Approach
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Developed a comprehensive brand guide to standardize visuals across all media.
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Redesigned the company logo to reflect service offerings (added excavation, service icons).
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Established cohesive color schemes, typography, and graphic styles across digital and print.
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Produced all advertising graphics in-house (social, web, print, promotional).
Strategic Execution
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Collaborated with external agency on SEO and website UX redesign.
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Directed digital ad campaigns and vendor/manufacturers Co-Op campaigns (Google, Bing, WGAL, Yelp).
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Created branded SWAG for employee gifts and community giveaways.
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Designed event materials, signage, and sponsorship assets.
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Oversaw monthly analytics, tracking conversions, reach, and engagement.
Ranck's website had become outdated and no longer aligned with its brand or customer experience goals.
Performance Impact
May the 4th Be with You (Social Media)
To celebrate Star Wars Day, I designed a playful, branded post that tied Ranck’s plumbing, heating, and air services into a galaxy far, far away. The creative ran across Facebook, Instagram, and LinkedIn, using humor and pop culture to boost visibility and engagement.
Analytical Results:
IMPRESSIONS
303
REACH
179
ENGAGEMENTS
22
HELLO FALL - Customer eNewsletter
This branded seasonal eNewsletter was crafted to engage customers with helpful fall-prep tips, promote September service discounts, and drive traffic to key blog and scheduling pages.
Key Highlights:
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Featured seasonal HVAC and plumbing reminders tied to National Preparedness Month
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Included QR codes for blog content, service sign-ups, and maintenance plans
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Encouraged early scheduling and promoted Ranck’s service agreements
Performance Metrics:
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Emails Sent: 8,771
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Open Rate: 49.9 (well above industry average)
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Click-Through Rate: 2.5%
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Total Clicks: 508
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Top Clicked Links:
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Fall Heating System Check – 117 clicks (23%)
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Drain Cleaning Tips – 111 clicks (21.9%)
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Maintenance Plan Page – 77 clicks (15.2%)
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The campaign successfully combined education, promotion, and engagement—driving traffic back to the Ranck website and reinforcing seasonal service awareness.